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Hidden beneath Marylebone’s The BoTree, a new frequency in the capital’s nightlife begins. 77 is an intimate, high-spec destination designed for deep sonic visual immersion and real dance floor connections. To mark the launch of this bold new space, 77 opens with two genre-defining icons across a landmark opening weekend.

And it all starts on Friday, 26 September with New Jersey deep house pioneer Kerri Chandler. The American has long been shaping the sound with his famously punchy kicks and soul-infused records that always come from the heart, with support from Puerto Rico-born DJ Daisybelle, whose groovy, soulful sets draw on disco, funk, Latin, Balearic, and house influences.

On Saturday, 27 September, legendary grime pioneer, Más Tiempo boss and founding Boy Better Know member Skepta steps up for one of his eclectic DJ sets. The three-time Brit Awards nominee is a fearless selector who mixes up all forms of house, garage, bass, and plenty of in-between sounds that tap into a rich lineage of party-starting UK sound, with support from tech house DJ Meeshy, a rising name in London’s scene known for her energetic, groove-driven sets, and OSSIE, the London based artist and DJ whose forward-thinking productions have landed on crucial imprints like Hyperdub, Madhouse, Exploited and Brownswood, making him a fixture of cutting-edge electronic music.

Eniz Hilmi, Director of Music, says: “We’ve designed 77 to deliver the same world-class production experience you’d expect from a huge venue, whilst ensuring the connection between the artist and the audience is at the forefront. Our focus is on creating a one-of-a-kind experience where both DJs and live acts can truly connect with the crowd. That’s why we’re thrilled to be welcoming Skepta and Kerri Chandler for our opening weekend – two artists who embody everything we stand for.”

The venue is fully soundproofed and acoustically treated, making it an adaptable setting for club nights, album launches, fashion events and brand activations. Every detail, from the modular design to the service style, has been shaped to heighten connection between artists and audiences.

Behind 77 is a team of industry leaders: Jonathan Wade, nightlife veteran and former Tao Group executive; Eniz Hilmi, tastemaker and programmer with credits across Rinse FM, Mas Tiempo and a host of major UK festivals; and Sebastian Banovic, hospitality operator with experience across some of London’s most iconic venues including KOKO, The Roof Gardens and Tramp. Together, they’ve turned an idea into a cultural movement, creating a space where music, people and culture stand together on equal footing.

The Opening Weekend events set a high benchmark from the off, with much more to come. Tickets will be available at ra.co from 12 noon on Wednesday 10 September. 

7 Will Bring Super-Club Level Sound and Light To An Intimate Subterranean Space Beneath The BoTree, Marylebone 

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This September sees the launch of 77; a new nightlife and event space hidden beneath the streets of Central London. Purpose-built for sound, design and experience, the 550-capacity space brings together world-class music, advanced technology and attentive hospitality in an intimate setting. The venue officially opens to the public on Friday, 26 September.

77 is designed to make music an experience you feel as much as hear. Its L-Acoustics sound system complete with KS21 subs delivers warmth and clarity throughout the room, while a high-spec visual set-up, including Robe lighting, lasers, CO2 jets, strobes and LED screens, creates a fully immersive environment. A split-level layout features an upper mezzanine with VIP tables spread across both floors, each with direct views of the floor and full-service hospitality.

Eniz Hilmi, Director of Music, says: “We’ve designed 77 to deliver the same world class production experience you’d expect from a huge venue, whilst ensuring the connection between the artist and the audience is at the forefront. Our focus is on creating a one-of-a-kind experience where both DJs and live acts can truly connect with the crowd. We’re also encouraging artists to play extended sets, and in some cases, even all night long, something DJs rarely get the chance to do in London, giving artists freedom to tell a full story with their music, while fans get to experience them in a way they can’t anywhere else in the city.”

The venue is fully soundproofed and acoustically treated, making it an adaptable setting for club nights, album launches, fashion events and brand activations. Every detail, from the modular design to the service style, has been shaped to heighten connection between artists and audiences.

Behind 77 is a team of industry leaders: Jonathan Wade, nightlife veteran and former Tao Group executive; Eniz Hilmi, tastemaker and programmer with credits across Rinse FM, Mas Tiempo and a host of major UK festivals; and Sebastian Banovic, hospitality operator with experience across some of London’s most iconic venues including KOKO, The Roof Gardens and Tramp. Together, they’ve turned an idea into a cultural movement, creating a space where music, people and culture stand together on equal footing.

For more information and to be the first to hear about artist announcements head to; 77london.com and follow 77 here @seventyseven77ldn

77 Welbeck Street London, W1G 0BB