The first Persil Pass on the Love Picnic at Camp Bestival is a storming success

Jo WhileyDJ and mum-of-four Jo Whiley hosted the first ‘Persil Pass on the Love Picnic’ at Camp Bestival on the weekend. Mums and kids were encouraged to hold a picnic and bring newly washed soft toys for another child to love – for fun family picnic ideas and more visit
  • The traditional teddy bears picnic is set for a refresh this year thanks to Jo Whiley and Persil 2in1 with Comfort
  • We all know that kids quickly grow out of their teddies, so rather than throw them away, Jo is encouraging mums to bring their old (but clean!) soft toys and then pass them on for another child to love – either by swapping with a friend or donating them to charity partner Oxfam who will sell them on
Festival-lover Jo Whiley says “As a mum, I know how difficult it can be to find family activities over the summer, which is why I think the fresh take on once-retro teddy bear’s picnics is such an inspiring idea. Toys will not only be given a new lease of life but with Oxfam, they can be passed on for other children to enjoy. Please host your own ‘Persil Pass on the Love’ picnic with friends and family this summer and let us know how you get on!”

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