First-Ever South Asian Electronic Music Collective Closes the Gobi Stage on Friday, April 11, and Friday, April 18, with Explosive Live Performances at Renowned Music and Arts Festival
WEEKEND ONE: HIGHLIGHTS AND RECAP
Indo Warehouse made its highly anticipated and historic debut as the first-ever South Asian electronic music collectiveto perform at the world-renowned Coachella Valley Music & Arts Festival on Friday, April 11, with an upcoming appearance on Friday, April 18, at 10:40pm PST on the Gobi stage. The groundbreaking appearance showcased their genre-defining sound and spotlighted a global diasporic movement that is reshaping existing dance culture. The Gobi stage became the site of a cultural awakening with Indo Warehouse blending identity, heritage, and innovation alongside a meteoric dancefloor takeover that redefined what representation looks and sounds like.
Co-founded in 2022 by visionary label heads Armaan (“Kahani”) Gupta and Kunal Merchant, Indo Warehouse has pioneered a distinctive subgenre of electronic music they have dubbed “Indo House,” which combines elements from their South Asian heritage with contemporary house and techno. In just three years, the collective has rapidly grown from intimate New York city clubs to sold-out international venues throughout Europe, the Middle East, and Asia, demonstrating a surge in worldwide demand expanding beyond their cultural diaspora.
For their Coachella appearance, Indo Warehouse partnered with creative teams High Scream (Bad Bunny, Black Coffee, David Guetta) and Frameworx (Lisa, Rosie, Childish Gambino) for a large-scale, captivating, on-stage production in prime time. The original music, innovative stage design, immersive storytelling visuals, and world-class dance choreography included more than 25 performers spanning two sets of dance teams (featuring two regional South Asian folk dance styles: Bhangra and Raas), drummers, and multiple vocalists: Anvaya, comprised of singer and songwriter Sonia, and producer and multi-instrumentalist Kaushal; dance teams Raas Ruckus and Baaghi Bhangra; singers HYDR and PDNY; and drummer Nihal Singh and his dhol drumline.
The label’s commitment to showcasing South Asian talent and influences has filled a gap in the dance music market.“Playing Coachella was a cultural milestone for South Asian representation in global music,” says Kunal Merchant. “This opportunity shows the world that South Asian stories, sounds, and creativity belong on the biggest stages — not just as guests, but as headliners. We’re grateful for the chance to do it again, and promise the second weekend will be just as powerful.” Added Armaan Gupta, “Every Indo Warehouse show is an immersive celebration of culture and community, and we are so proud to have brought all of that to one of the world’s most important music festivals.”
Emerging artists are rarely given the honor of closing out one of Coachella’s signature stages with fewer still, breaking from tradition by bringing dance music outside of the Yuma tent. In doing so, Indo Warehouse shattered expectations and set a new benchmark for South Asian artists. Subsequently, the collective’s appearance has been dubbed “Indochella” by global fans across social media as the performances were a bold celebration of South Asian culture and artistry rippling throughout the diaspora.
In true Coachella fashion, the visual storytelling extended beyond the stage. For this performance, Indo Warehouse paid tribute to the late Rohit Bal, one of India’s most celebrated fashion designers. Custom attire was created in his honor that weaved together traditional South Asian craftsmanship with contemporary flair, resulting in a visually stunning and symbolic reminder of legacy, roots, and artistic lineage.
Catch them closing out the Gobi Stage once again this Friday, April 18, at 10:40pm PST by tuning into the live stream via YouTube Live (click “Notify Me” now to get a reminder when it goes live): https://www.youtube.com/watch?v=ROT0X0BNy6s
Indo Warehouse:
