26 June 2025, London: The countdown is on for HYPER JAPAN Festival 2025, the UK’s biggest celebration of Japanese culture. From 18 – 20 July, Olympia London will transform into a vibrant hub of music, food, fashion, gaming, anime and much more – promising something for everyJapan enthusiast. Tickets are on sale now at hyperjapan.co.uk/festival.
Music has always been at the heart of HYPER JAPAN, and 2025 continues that tradition with a stellar lineup celebrating Japan’s music scene. Taking to the main stage is Ai Higuchi, known for powerful track “Akuma no Ko” featured in Attack on Titan, singer and voice actress Yuka Iguchi, recognised for roles in A Certain Magical Index and Goblin Slayer, alternative rock trio Hitsujibungaku, piano virtuoso marasy, whose viral renditions of anime and video game tracks have captivated millions online – and fan favourite Miura Ayme returns for his sixth performance at HYPER JAPAN.
The main stage will also host a special talk and live drawing show with renowned director, animator, designer and cartoonist Maeda Mahiro and anime expert Helen McCarthy. The full line-up of performers can be found at the end of this press release.
Making their UK debut, MAISON GHIBLI will showcase official Studio Ghibli merchandise, working directly with the legendary animation studio’s European distributor. The Bandai Namco Amusement Europe booths will feature the Gashapon™ Bandai Official Shop, Ichibankuji Official Shop, and Gundam Card Game. It will also feature a Mobile Suit Gundam GQuuuuuuX anime-themed photo booth, along with a special screening of Mobile Suit Gundam GQuuuuuuX -Beginning- on Friday 18 July at 6:05pm at the main stage of the venue.
Also appearing across the weekend: My Melody and Kuromi from Sanrio will be doing meet & greets on Saturday and Sunday, with a themed photo booth available all three days. Flair, also known as Freya, from Sylvanian Families will be making a special appearance on Saturday to mark the brand’s 40th anniversary in Japan.
Food is always a huge part of HYPER JAPAN, and this year is no exception. Visitors can sample donburi, yakisoba, omurice, wagyu skewers, and much more – plus Japanese cakes, mochi and bubble tea. New for 2025 is the SUNTORY Highball Bar, serving up refreshing whisky highballs and fruity cocktails, while MIO Sparkling Sake offers a lighter, effervescent taste of Japan. Calbee, the No.1 snack company in Japan, returns to the event after drawing huge crowds last year.
The HYPER Market will feature over 450 exhibitors this year, featuring some incredible independent artists and creators. Visitors can shop everything from traditional Japanese tablewareand incenseto anime figures and fashion. Plus, an irresistible range of Japanese snacks, Kewpie products, and premium sake, including umeshu, MIO sparkling sake, and liqueurs. The winner of HYPER JAPAN’s socks design contest will also be available to purchase.
There are also lots of hands-on workshops available to book, covering everything from wagashi making and furoshiki wrapping to Japanese calligraphy and martial arts. For full details and add-on ticket info, head to hyperjapan.co.uk/festival/workshops.
Tickets for HYPER JAPAN Festival 2025 are on sale now. For more details and to purchase tickets, visit hyperjapan.co.uk/festival.
HYPER JAPAN Festival 2025 Details
Venue
Olympia
Hammersmith Rd, London W14 8UX
Dates & Times
Friday 18 July 2025: 12:00–20:00
Saturday 19 July 2025: 10:00–20:00
Sunday 20 July 2025: 10:00–17:00
Prices
General admission day tickets start from £25.44 (children 10 and under enter free).