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France to be the focus of ADE at the French Electronic Lab

France has always been a rich and innovating country when it comes to electronic music.

The land of festivals, clubs, underground raves, not to forget the free parties, France offers a large diversity of actors, music and events. The country is now more than ever a breeding ground of talented creators, which allows the French scene to shine internationally. Electronic music is in fact the directory which exports the best abroad.

On Thursday the 17th of October, Technopol, the SACEM and Bureau Export will present for the first time the French Electronic Lab at De Balie to celebrate all this.

Conferences, showcases and speed meetings : an emphasis will be put on the presenting the French electronic music ecosystem via its actors (artists, labels, bookers) and its distributors (clubs & festivals). A day for exchanges, information and meeting, the venue will highlight the dynamism of the current French scene.

The goal of the French Electronic Lab is to give an outline of electronic music in France and its strengths, during panels, in English, all based around the same theme : How to work with the French market? Throughout the day, we will give the necessary tools to professionals to develop a long-lasting relationship with the principal figures of this country.

The French Electronic Lab will be open to everyone and will take place in the cultural venue De Balie from 12pm until 7pm.

The programme:

12pm — 14pm : FRENCH BRUNCH

The French Electronic Lab opens with a Frenc Brunch in partnership with Shotgun and Animal Records & Kitchen.

1pm — 5pm : CONFERENCES

How to work with French Institutions
1pm — 1.45pm
Frédéric Hocquard, Deputy Mayor in charge of nightlife and cultural economy, Michel Pilot, cultural advisor of Jack Lang (ex Minister of Culture) and General Secretary of the Union Chamber for musical venues and Tommy Vaudecrane, President of Technopol.

How to work with clubs and festivals
2pm — 2.45pm
Brice Coudert, Artistic Director of Concrete / Weather Festival / Dehors Brut, Mathieu Fonsny, Artistic Director of Marsatac & Joran Le Corre, Artistic Director of Panoramas Festival

How to work with labels, booking and management agencies
3pm — 3.45pm
Max Le Disez from AMS Bookings, Thomas Lefrançois from Allo Floride, Louis Lambilliotte from Because Editions and Rachel Graham from InFiné Music and Passé Projects & Publishing

I <3 U SO: Examples of The Best Export Campaigns from Top French Industry Figures
4pm — 4.45pm
Marie Dapoigny, Digital Editor at Mixmag, Thibaut Casanova, Director of International Development at Warner Music, Chiara Belolo, General Manager at Scorpio, Quentin Leblet, A&R, Creative Director & Sync Manager at Unity Publishing

5pm — 7pm : NETWORKING DRINKS

In partnership with Overact, this French Aperitif will be an opportunity for people to meet and converse. It will also be the opportunity to announce the winners of the Raise Your Act competition. There will also be a musical showcase by the artist Toh Imago who will present his new album Nord Noir signed on the Infiné Music label.

For more information, go to the Amsterdam Dance Event website or the French Electronic Lab Facebook event.
The French Electronic Lab is open to ADE pass holders.

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